As a Bedford PPC Agency, we offer businesses in Bedford or local to Bedfordshire (Beds.) a complete AdWords PPC management service that will take all the uncertainty out of your current campaigns.
We convert unprofitable AdWords campaigns into profitable ones. Obviously there are occasions where a current AdWords strategy just will not achieve what you want. We are perfectly OK with this and will identify the problems and advise you on how to turn this around by restructuring and refocusing the offending campaign(s).
We are a certified Google Partner and therefore have the proven qualifications and experience to manage your AdWords PPC account to best effect. Our PPC Bedford and AdWords Bedford services are becoming increasingly popular with businesses in Bedfordshire.
It is often the case that AdWords accounts we take on have been set up and run without any real thought being given to measuring performance. We strongly believe in running PPC accounts on a results based basis. There really is no other way in our minds as it provides real evidence as to how campaigns are performing.
The steps are really quite simple:-
- Define the Objectives
- Define Key Performance Indicators
- Determine How They Can Be Measured
- Implement Necessary Goals, Events and Tracking
- Test and Go Live
Typically we are running campaigns to drive:-
- Enquiries (form, chat, phone)
- Product sales
These are obviously quite easy to measure with Google Analytics but may involve the use of trackable phone numbers. This data can then be combined to calculate overall and individual channel performance.
This approach just lends its self to optimisation which is why we provide such a benefit to our AdWords clients.
Clients can expect to see increased click through rates (CTR), and overall conversion rates. With a healthy improvement (reduction) in cost per conversion which is the main objective!
Streamlined reporting is a key element of any campaign. We keep weekly spreadsheets of performance which we routinely provide our clients and then follow this up with an ongoing monthly spreadsheet/report showing performance over the term of the AdWords management contract.
These reports are factual and not padded out with waffle. You, the client, get to see all the important parameters so that you can understand and get involved in the campaign decision making process.
We find that the whole process becomes much more rewarding when we have ‘close’ communication with the client on a regular (typically monthly) basis. We are able to better understand the changing needs of our clients whilst making them aware of any relevant information from Google.
Our partner status allows us to be aware of latest techniques and AdWords features to provide you with maximum return from your AdWords spend. As a Partner we also always have access to Google technicians who can advise on any issues should the need arise.
We manage AdWords PPC for high value Personal Injury Claims Campaigns and Clinical Negligence Campaigns but are equally proficient at getting maximum ROI from smaller low volume accounts.