Henry George Wines are an established company who source and supply Grower Champagne to both restaurants and the public.
Grower champagne is a particular type of champagne where all the grapes used are grown by the producer. This is different to the large well known Champagne brands who use grape from multiple sources. Sourcing grapes from multiple estates allows the producers to produce a greater volume with a consistent flavour. However grower champagnes are a real treat because they are all unique in terms of flavour. Now of course there are good and bad grower champagnes, and this is where Henry George Wines come in. They search out the good ones (best of the best) and make them available to us.
Henry George Wines want you to be able to look at what is available and then buy champagne online
They have had an online shop but traffic is very low as it has never really been promoted. The site utilises a rather basic CMS and online shop facility. However this is not the reason for the poor sales record.
We were contacted to see what we could do to improve the traffic and sales whilst still retaining the existing website.
The initial task was to improve the rankings for the term grower champagne.
This was done and they now rank in the top 3 for the terms Grower Champagne and Grower Champagnes.
This is great however the total number of daily searches for Grower Champagne is very small <10 per month according to Google.
We have increased the rankings for the actual producers names as there is some search volume for some of these and it just makes sense to appear in the rankings for these terms.
But the main objective is to attract more traffic to the site.
After some consideration and further analysis it was decided that we had to attack some of the major terms. The keyword analysis confirmed that the terms ‘buy champagne online‘, ‘champagne online‘ and ‘champagne direct‘ were phrases which each attracted a decent search volume and were all consistent with the website purpose.
The downside is that these terms do have some competition from small players like Tescos, Majestic, Waitrose!!
As of Aug 13 we are now ranking #17 for ‘champagne direct’, #37 for ‘buy champagne online’ and #36 for the term ‘champagne online’.
We have also started to rank for other terms like ‘buy champagne’.
This is a slow process these days as the content on the site is a little lacking. However consider it a work in progress.
Update 19th September:- Now within a spit of page 1 for ‘buy champagne’ and ‘champagne online’.