We initially contacted SureTrans Limited because they had recently opened a depot in Gamlingay (local to us) and we were looking for some local businesses to work with to improve their Local search prominence.
They had an existing website www.suretrans.co.uk but it was not optimised and had no real authority on Google. Also because they had recently moved into the area they had no presence on local directories.
So effectively they(we) were starting from scratch on this.
SureTrans Limited are a rapidly expanding road haulage company who provide a range of 7.5 Tonne box and curtain sided vehicles either on a hire basis complete with experienced driver or for regular or one off road haulage work. Whilst they have had a website for sometime the then director (Nick Vinyard) told us that “they have never received a single enquiry through the [web]site since it was launched in 2012”.
Obviously our mission was to improve the situation which we have done progressively over the years.
The initial phase was to do a first pass on the website and make it a bit more search engine friendly. This was followed by the creation of a Google MyBusiness page for SureTrans and getting listed on Google Maps.
We then built up citations on the various Local Directories which has helped with ranking.
This is like most SEO a work in progress.