We Love WordPress - We Hate WordPress
WordPress is a great platform to build sites on. From an SEO perspective WordPress is one of the easiest ways to get some 'rank worthy' content out there.
However, like with anything else it takes more than just one thing to achieve success. In the same way that buying a classy car does not make you a good driver; using WordPress does not guarantee a good website. Before anyone comments WordPress isn't classy but it can produce some classy sites!
But putting this to one side - Wordpress is our platform of choice for certain types of business site.
So what type of business would we suggest WordPress SEO For?
WordPress is ideally suited to both service and professional based businesses, charities or information sites. You can sell product through WordPress sites however in our experience there are other platforms that do a better job - Magento to name just one. Now we are attacking this from a SEO's perspective (cos that is what we do!) and we are only considering sites for businesses - because that's our game. Obviously if you are tight on budget then the WordPress/Woocommerce combination can be made to work just fine.
So within all the above parameters we would recommend WordPress seo for small businesses if the client definitely needed a new website.
What makes WordPress Good for SEO?
WordPress wins the ease of use game - hands down!
Most web hostings come with a WordPress installer - just a few clicks and all is set up in basic form ready for development.
Pick a good theme install a few chosen plugins, plan the structure and add the content. Easy!
One strengths of WordPress is the abundance of themes. Many of the premium themes are easy to adapt. Once this is done you basically have the template for your website.
Correct website structure is important to SEO and easy to implement in WordPress with the correct theme, plugins and knowledge.
Internal linking is also a really important aspect of good SEO/website design. WordPress provides the facility to quickly add links.
What are the potential pitfalls with WordPress websites and SEO?
There are many potential pitfalls when using WordPress. They all really stem from the correct choice of theme, plugins and poor implementation. Many of the free or cheap themes are really poor from the SEO perspective.
The other most common pitfall is site speed which is becoming an ever important parameter in the SEO world. Some themes are just too clunky and slow behind the scenes. This can be exacerbated by a tendency to install far too many plugins which just make things grind to a halt.
Another significant consideration is the need to constantly update WordPress, themes and plugins.
We use plugins that allow us to remotely monitor the site, do the updates, schedule backups and add content. So we can keep it all running sweet for you.
Our professional SEO services are available to provide businesses with advice during the website design stage and also to help clean things up after your site is launched.
Want To Improve Your Website's Performance?
If you need to get more out of your business website I can help. Proven track record of improving conversions from existing traffic and increasing traffic by improving your website's prominence on all the major search engines.
Why not request a FREE initial consultation by filling in the Discovery Form or by calling 01767 654878 today.