Do you know how well your web presence actually does in terms of meeting its objectives? In most cases these are selling products or services.
It is a vitally important part of the whole equation that just gets ignored by many. Too often the focus is on getting more traffic (which is fine) but with a complete lack of understanding as to what that traffic is doing.
Understanding and optimising your site’s web performance can provide a massive boost in sales, leads and customers. This can often be accomplished without any additional increase in traffic!! For this very reason we do recommend a full SEO audit be conducted as an integral part of our professional SEO services.
We work with you to set-up and measure performance, analyse the data, identify where the bottlenecks and shortfalls are. We then address the issues and monitor and report progress against the objectives. The outcome of this work is to allow you as a business to make educated marketing decisions based on the data and to benefit from increased profitability.
Worth Noting That - An increase in conversions from 1% to 2% can double sales and double profits. So it is really worth getting us to look into this for you!
There are some main elements to web performance namely:-
Analytics/Attribution - Formulating an implementing a web measurement plan that will allow us to determine how traffic interacts with your site. This is a key element of the process.
Usability - how well visitors navigate around your site and reach the product or service page.
Conversion - how well visitors convert when they reach the product page.
Page Speed/Mobile Friendly - how fast a web page loads and whether it is mobile friendly.
Problem Solving - sorting out bottlenecks and barriers to navigation and conversion.
In principle and in isolation, each of these items is fairly easy to understand. In practice it can be very complex with users from different devices, with different objectives, landing on different pages with different personal preferences all contributing to the overall story.
We use Google Analytics and Google Tag Manager as our tools of choice when trying to determine what is going on.
Want To Improve Your Website's Performance?
If you need to get more out of your business website I can help. Proven track record of improving conversions from existing traffic and increasing traffic by improving your website's prominence on all the major search engines.
Why not request a FREE initial consultation by filling in the Discovery Form or by calling 01767 654878 today.