Conversions are the heartbeat of a website. Without some form of conversion a site is pointless.

Conversion optimisation
  • Is your website turning visitors away?
  • Do visitors struggle to find what they want?
  • Are your visitors failing to complete contact forms?
  • Is your cart abandonment too high? 
  • Do visitors leave without engaging in some way?

These are all things we can easily determine and fix bringing instantaneous boost to leads, sales and revenue.

An Increase In conversion rate from 1% to 2% can double sales and double profit.

What are Conversions?

Conversions can be filling in  a contact form, downloading information, buying product or reading content. They are the reason the website exists. They are the process of changing a visitor into a customer or a lead.

Of course there are some actions that we 'want to happen' that we can't measure directly from the website; for example a phone call. But there are ways of recording these such as dedicated trackable numbers or just pen and paper lists.

If each conversion represents someone doing the thing you want then it stands to reason that you want  to maximise this and this is what conversion optimisation is all about.

What do we do to Increase Conversions?

There are many reasons why conversions can be poor. Some are purely related to the position of elements on the web page, some are due to a lack of trust elements, some are due to distractions that take visitors away from the page.

We analyse any existing data from say Google Analytics to establish where the issues are. Where necessary, we set up tracking on key elements and determine where the bottlenecks are.

Whilst experience is often used to suggest revisions to improve conversions. The only real way for high volume sites is to test side by side with the original version using tools like Google Optimize.  However for low volumes we tend to rely on our years of experience and data.

Want To Improve Your Website's Performance?

If you need to get more out of your business website I can help. Proven track record of improving conversions from existing traffic and increasing traffic by improving your website's prominence on all the major search engines.

Why not request a FREE initial consultation by filling in the Discovery Form or by calling 01767 654878 today.