This is why most of our clients get in touch with us. They have a problem! Sales have dropped off. The phone has stopped ringing.
One of the most challenging times when running a business online is when things go wrong.
Maybe they have a new website or have modified the existing or have made no changes at all. Our job is to identify why conversions have changed and suggest a fix.
It really pulls on all elements of our service from SEO and usability to conversion optimisation. In many cases there are multiple things that appear to have changed perhaps as a result of a search engine algorithm change so it can be quite complex. Often traffic appears to be similar but on inspection there are changes to the proportions of mobile and desktop traffic. It is often the case that desktop and mobile have different conversion rates which means that as the proportion of mobile traffic increases the overall conversion rates will change. It could be that there has been a change in rankings due to content related issues or perhaps even a manual penalty imposed by Google. We really have to do the analysis to guide us to understand the most suitable recovery option.
We provide a very cost effective SEO forensics service for investigating performance problems and either fixing them directly or by liaising with your design/development team.
The forensics usually start with a full audit of your site and any recent marketing or SEO activities. We look at your site's Google Analytics and Search Console results and any other tracking that may be relevant. The audit will then usually focus on specific areas of interest that are considered to be lightly candidates for causing the problems. We dig into the data and find the issues. We then provide you with cost effective solutions and recommendations to get to back to where you were, or better.
Want To Improve Your Website's Performance?
If you need to get more out of your business website I can help. Proven track record of improving conversions from existing traffic and increasing traffic by improving your website's prominence on all the major search engines.
Why not request a FREE initial consultation by filling in the Discovery Form or by calling 01767 654878 today.